Workflow

Fix broken short links: the no-drama workflow

Broken links happen for boring reasons: landing pages get replaced, tools change their URL format, a page gets unpublished, or a redirect chain quietly starts looping. The fix is a repeatable audit process.

Step 1: make a “top links” list

Start with the 20 links that matter most (bio, newsletter, pinned posts, top blog CTAs). Put them in a simple sheet with three columns:

Short link
Where it appears (bio, email, page URL)
Expected destination

Step 2: check for redirect chains

A healthy setup is usually: short link → destination. If it becomes: short link → tracking tool → landing page builder → final page, you’ve made the system fragile.

If you must keep extra layers, document them. “Mystery redirects” are a nightmare during a launch.

Step 3: repair safely

If you use short links, update the destination behind the short link — don’t edit every post. This is why we recommend a stable link system in link management.

Step 4: preserve tracking and attribution

If you use UTMs, keep the naming consistent (guide: UTM tracking).
If it’s affiliate traffic, avoid changing link destinations to unrelated pages.
Keep notes if you change the offer or pricing page.

Step 5: schedule the next audit

Monthly is enough for most creators. Weekly if you’re running paid campaigns.