Guide

Link-in-bio that converts (without feeling spammy)

A bio page is not a junk drawer. It’s a tiny landing page that should answer: “what should I do next?” The best bio pages are fast, focused, and trackable.

The 5-link rule

Start with 3–5 primary actions. If you add 20 links, everything becomes “optional”… which means nothing gets clicked.

  • 1 main offer (newsletter, free guide, store)
  • 1 current focus (new video, launch, campaign)
  • 1 social proof / about (who you are)
  • 1–2 supporting links (resources, FAQ, community)

Make the first button do the work

Your first CTA should match your current goal. If you don’t have a goal, pick one for 30 days. Consistency beats cleverness.

Speed wins on mobile

Your bio page is almost always opened on a phone. Keep it lightweight:

  • No heavy carousels or video embeds above the fold.
  • Use one clean profile image, not a 6MB background.
  • Keep fonts and layout simple.

How to track bio clicks without chaos

Use a short link system so you can update destinations without changing your profile. Then add UTMs on the destination.

If you ever change your landing page, you update the redirect once — your Instagram/TikTok bio stays the same.

Common mistakes

  • Too many choices. Every extra button steals attention from the main one.
  • Generic labels. “My website” tells people nothing. Use outcome-based labels.
  • Broken links. Audit monthly (workflow: fix broken links).

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