Core tool · starter tracking workspace

Link Tracker Generator

Generate a starter link tracking spreadsheet for managed routes, ownership, destinations, UTM fields, and review status before the full inventory grows.

Use this page to start the first operational sheet for managed links. Log the public route, destination, campaign naming, status, and owner here first. Then move important live routes into Campaign Tracking Spreadsheet, validate public paths in Redirect Checker, and grow into the fuller Link Inventory System when the stack gets bigger.

Starter tracking sheet

Start with one controlled row structure so managed links do not go live without ownership, destination context, status, and the UTM fields that explain what the route is for.

Download the free template

Link tracking spreadsheet

Short LinkDestination URLCampaign NameUTM SourceUTM MediumUTM ContentStatus
https://example.com/spring-saleSpring Sale Promofacebookpaid_socialhero-ctaActive
https://example.com/newsletterApril Newsletteremailemailtop-bannerPending
https://example.com/offerCreator Offerinstagramsocialbio-linkPlanned
https://example.com/partnerSummer Affiliate Pushaffiliatepartnerreview-cardActive

Start logging key links here before the route count becomes messy and nobody can tell which public path points where.

Generate your starter rows

Use the generator to create copy-ready tracking rows for the exact links you are about to launch. Keep the example sheet above as the model, then generate your own rows below and export them as a starter CSV.

Link tracker generator

Enter the route, destination, campaign context, and ownership details you want to log. The generator will build a clean starter row for your spreadsheet.

Validation checks

  • Short link: enter a value so the public route can be logged.
  • Destination URL: enter a full https URL.
  • Campaign naming: add campaign name plus source, medium, and utm_campaign.
  • Owner: add a name so review responsibility is clear.

Generated output

0 rows generated

Current row preview

  • Short link
  • Destination URL
  • Campaign name
  • Owner
  • UTM source
  • UTM medium
  • UTM campaign
  • Status
DateShort LinkDestination URLCampaignSourceMediumStatusOwner
No rows generated yet. Use the form to build your first starter row.

Start with one clean row shape

Keep one standard row structure for every public route so ownership, destination, and UTM context do not drift between launches.

Generate before links go live

Build the starter row first, then move the route into redirect checks, QA, and any campaign log that tracks the final published evidence.

Grow into a fuller inventory later

Use this generator to start the sheet quickly, then expand into a wider link inventory once managed routes, owners, and review cycles increase.

What to log in your tracking sheet

Short links & destinations

Track the public route, editable short link, intended destination, and validated final landing page together.

UTM parameters

Record the approved source, medium, campaign, content, and term values attached to each live route.

Campaign names

Keep the campaign label and placement notes visible so the route still makes sense months later.

Link status

Mark whether the route is planned, active, paused, retired, or needs investigation after review.

Build your link inventory

Take the starter sheet into the fuller inventory model once the route count, owners, and review rules start expanding.

Build the full inventory

Check redirects & status

Validate that public routes still resolve cleanly, keep parameters intact, and land on the right destination before you publish changes.

Check redirect status

Link governance tips

Use the starter sheet as a source-of-truth aid, then pair it with ownership, review rhythm, and change control once links go live.

View governance hub

FAQ

What is the starter sheet for?

Use the starter sheet to log public routes, destinations, ownership, status, and review dates before the full inventory grows.

How is this different from the campaign tracking spreadsheet?

This page starts a managed link tracking sheet for routes and ownership. The campaign tracking spreadsheet focuses on launch logging and published campaign evidence.

What should I do after generating the sheet?

Add owners, validate important redirects, and move any live campaign links into QA, redirect checking, and review status before publishing changes.